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Aditya Birla Group to Shut Ecomm Site

Aditya Birla Groups flagship ecommerce site Abof.com is closing down its operations this December as the popular business model of offering heavy online discounts-as done by rivals Flipkart and Amazon-could not keep it afloat.

On September 22 morning, abof-short for Aditya Birla Online Fashion-held a 20 minute townhall meeting and informed its employees that December 31 would be the last day of its operations.