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Aditya Birla Group to Shut Ecomm Site

Aditya Birla Groups flagship ecommerce site is closing down its operations this December as the popular business model of offering heavy online discounts-as done by rivals Flipkart and Amazon-could not keep it afloat.

On September 22 morning, abof-short for Aditya Birla Online Fashion-held a 20 minute townhall meeting and informed its employees that December 31 would be the last day of its operations.