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Digital Ad Spends to Grow 31% During 2016-21-Report

Growing internet penetration and data consumption is likely to help increase digital advertisement spends in India at a compounded rate of 30.8 percent between 2016 and 2021, according to a recent report.

Further, mobile advertisement spends and social media aided digital video advertisement spends are expected to grow at 50.9 percent and 40 percent annually between 2016 and 2021 respectively, said the Digital First Journey report by KPMG.

Enablers such as governments Digital India initiative, growing usage of affordable smart phones, rising internet penetration in rural India and rapid growth of digital payments has further strengthened the digital infrastructure. As a result, video dominating data consumption had increased and is expected to continue to grow in the near future, it noted.