PVR Unveils P[XL] Now

2017-09-20 04:04:06.0

Gaurav Laghate reports that the PVR, the largest multiplex chain in India, has released the first home-grown big movie screen format - a new premium sub-brand, P[XL] or Premium Extra Large.

At Mani Square in Kolkata, the first P[XL] has been launched. In the next 12 months, the company aims to have 10 such screens.

Gautam Dutta, chief executive officer at PVR said that This is for the first time in India that any multiplex company has come up with its own format.

He said that backed by Dolby Atmos sound, PVR will use two 4k projectors to show films on extra large wall to wall screens under this format.